The Best Amazon Prime Day Fishing Deals For 2023 (Updated!)

Amazon Prime Day is a fantastic opportunity to replenish the tackle box and pick up a few new fishing rigs.

For 2023, Amazon Prime Day is July 11-12 and in this guide, I’ve compiled the best fishing deals and offers.

I’ve broken down each of the best amazon prime day fishing deals by category (rods, reels, tackle, etc).

I will be updating this article throughout the Prime Day event as more deals become available!

Tik-Tok Deals

Below is a list of the products I mentioned in my Tik-Tok video!

• Old Timer Electric Fillet Knife
• Piscifun Alijoz Baitcasting Reel
• KastKing Megatron Spinning Reel
• KastKing Sharky Baitfeeder Spinning Reel
• 13 FISHING Modus SZ2 Baitcasting Reel
• Piscifun Chaos XS Casting Reel
• KastKing HyperSeal Tackle Box
• Plano Edge Premium Tackle Box
• Leland Lures Crappie Magnet
• Piscifun Fishing Line Spooler

Prime Day Fishing Reels

Tons of popular fishing brands are participating in Prime Day like Penn, 13 Fishing, KastKing, Okuma, Lews, Piscifun, and many more!

Below are a couple of great deals if you’re in the market for a new fishing reel.

Spinning Reels

• KastKing Spartacus (I personally own this reel! Watch my video here)
• Abu Garcia Max Pro
• Pflueger President (I personally own this reel! Watch my video here)
• Penn Fierce III
• Daiwa Fuego
• KastKing Summer and Centron (I personally own this reel! Watch my video here)
• 13 Fishing Architect A

My personal favorite pick for this year’s prime day event is the Piscifun Carbon X or Carbon X II. I own both of these reels and have written detailed reviews and videos on both of them. They’re awesome!

Baitcasting Reels

• Abu Garcia Silver Max
• Abu Garcia Pro Max
• Lew’s Speed Spool (I personally own this reel!)
• KastKing Megatron
• Piscifun Alijoz (I personally own this reel! Watch my video here or read my article)
• Sougayilang Baitcaster
• Lews Mach I Speed Spool
• Piscifun Chaos XS (I personally own this reel! Watch my video here)

Fishing Rods

A handful of fishing rods are running Prime Day specials, and depending on what type of fishing you do, there are surf rods, ultralight rods, casting rods, and all-around spinning rods.

• Lews Crankbait Speed Stick
• Ugly Stik GX2 Spinning Fishing Rod
• Okuma GSP Guide Select Trout Rod
• Abu Garcia Veritas Spinning Rod
• Lews American Hero Inshore Speed Stick
• Okuma Snakehead Junky 24
• Berkley Lightning Rod
• Penn Squadron Surf Rod
• Okuma Dead Eye Pro Walleye Rod

I don’t have any strong recommendations on specific rods for Prime Day, but I will say that Ugly Stiks are always a great value, and I have a few Lews rods that have served me well over the years.

Rods are such a personal preference, and it really depends on the type of fishing you plan on doing and the reel you plan on matching it with.

If you looking for specific recommendations on ultralight panfish rods, check out my article on the best panfish rods.

Fishing Combos

The best fishing combo deal running right now is for the Okuma ROX Spinning Combo. It’s a medium-sized combo, great for heavy freshwater or light saltwater use. It comes spooled with a monofilament line at a very affordable price.

• 13 Fishing Blackout Origin Baitcaster Combo
• Zebco Slingshot Spincast Reel
• Zebco 33 Spincast Reel
• Pflueger President Fishing Rod Combo 
• Penn Battle III Spinning Fishing Rod Combo

Fishing Tackle

Some great terminal tackle and lure deals are available, especially if you need to stock up on the essentials like floats, fishing line, or hooks.

• Mustad Balsa Fixed Floats
• Beau Mac Rubber Egg Stops
• Thill Premium Weighted Floats
• Owner Ball Bearing Swivels
• Mustad Treble Hooks
• Mustad Ultrapoint Jig Hooks
• Strike King Red Eyed Shad
• VMC Swimbait Jig 1/4 Blue Gill
• KastKing SuperPower Braid
• Berkley Trilene XL Fishing Line

Click here to see the full list of Prime Day Fishing Lures

One of my favorites is the Crappie Magnet…I fish with these a lot and can personally attest that they work great for crappie, bluegill, and even bass!

Fishing Tools

I’ll admit, I love fishing tools almost as much as I do fishing reels. There is just something about having a razor-sharp fillet knife, or a smooth pair of pliers that feels good.

Below are a few of the best fishing tools for this years Prime Day event, but my personal pick is the Piscifun Fishing Line Winder.

Every fisherman can relate to trying to spool their reels using pencils, shoes, holding the line between their knees, etc.

• Dr. Meter Digital Fish Scale
• KastKing Fish Grippers and Pliers
• Rapala Fish N Fillet Superflex Knife (I love the handle on this one!)
• Gerber Gear LineDriver Multi-Tool
• ZACX Fishing Pliers & Lip Gripper
• Cuda 3-Inch Titanium-Bonded Micro Fishing Scissors
• Old Timer Li-Ion Cordless Fillet Knife

Fishing Accessories

Lately, I’ve been using this fishing backpack tackle box when pond hopping and exploring the creeks and canals in my area.

I’ve tossed in a couple other great deals and items that I always have when i’m fishing. Polarized sunglasses, a headlamp, tackle storage and dry bag.

• AMAKER LED Rechargeable Headlamp
• Ghosthorn Fishing Backpack (I personally own this one too!)
• LEADALLWAY Fishing Chair with Cooler Bag
• HEETA Waterproof Dry Bag
• Streamlight ProTac Flashlight

Other Great Amazon Deals

For a full list of other great Amazon Prime Day Fishing Deals, check out their Fishing Equipment specials, and keep a watch on those lightning deals. Below are a few other hand-picked items that I recommend year-round.

Fishing Clothing

If you fish, you’re in the sun…or in the rain. Protect your neck, ears, and skin from the elements so you can keep fishing longer.

• Riverruns Fingerless Fishing Gloves
• KOOLSOLY Fishing Hat
• Willit Men’s UPF 50+ Sun Protection Hoodie
• FROGG TOGGS RainGear Pro Lite Suit

Fishing Storage & Organization

If you tie your own flies, make your own homemade lures, or service your own fishing equipment these Akro-Mils Tool Drawers are a great way to keep small parts and pieces organized.

• Ghosthorn 360 Fishing Rod Holder (I personally use this rod rack!)
• PLUSINNO Vertical Fishing Rod rack
• KastKing HyperSeal Waterproof Tackle Box (I personally own these! Watch my Video here)
• KastKing Patented V15 Vertical Fishing Rod Holder
• Olakee Fishing Equipment Organizer

Boating & Paddling Gear

When I started out fishing, I mainly fished from the bank in local lakes, ponds and canals. After that I progressed to canoe and kayak fishing, and a couple years ago I purchased my first boat, a 17 foot Carolina Skiff.

Below are a few boating and paddling accessories that caught my attention if you like to fish or just enjoy time on the water…

• Maelstrom Soft Cooler Bag
• FBSPORT Inflatable Paddle Board w/Electric Pump
• Insulated Cooler Backpack
• Affordura Boat Mirror (for watersports)
• Umbrauto Trailerable Jet Ski Cover
• iCOVER T Top Boat Cover
• AKASO Inflatable Stand-Up Paddleboard

Frequently Asked Questions

I’ve been shopping on Amazon for years, and I absolutely love it. I buy a lot of my fishing tackle from Amazon, but plenty of other handy stuff too like batteries, and sunscreen…heck, I’ve even bought live shiners before!

But, I know not everyone is familiar with Amazon Prime so below I’ve answered a few commonly asked questions.

Final Thoughts

If you are anything like me, you’ll use any excuse to buy a little more fishing gear…including Amazon Prime Day!

I hope this list was helpful to you, good luck!

P.S. If you’d like to learn more about the Amazon Products I use, follow along on my Amazon Storefront!